Is It All In A Name?


Choosing the right name for your business is probably the hardest decision you will have to make. However due to constant algorithm changes to be visible on the internet it’s really all about your content and not what you are called. Think of dressing up in a business suit and attending a science convention, you may look the part but if you have no science knowledge you will soon be found out.

However sticking to the science theme if you don’t tell people about your knowledge they won’t know you are an expert. This is where you use SEO and keywords in your background for people searching for answers/related topics and join social channels to shout about who you are.

A great site to have a play around with words and get your creative mind running wild in hope for a genius moment is JimPix.

To optimise your exposure you are going to need the top social channels to have the same handle (username) available, the easiest way to search for this is via Namecheckr or JimPix as mentioned above.

If out of the selection that you want only Twitter is unavailable and you really have your heart set on the name then there are a couple of things you can do:

  1. If it is an inactive account, you can contact Twitter and ask for it to be transferred.
  2. Mix it up a little, add ‘The’, ‘We are’ or ‘I am’. You could also and ‘Team’ or as you cannot have a ‘.’ in the username if you have a short handle you could use ‘dotcom’ at the end.

Don’t forget Twitter handles can only be 15 characters in length.

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