Blogging Terminology

You’ll see certain bloggers and blogging terms thrown around the web, it’s rather confusing for a newbie so here is your ultimate list of blogging terminology.

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Aggregate

Aggregate sites that you will know are Google News, Reddit, Stumbleupon and Digg. Rarely any of the content is their own as they make a site aggregating info from other sources. It is simple to achieve a aggregate site of your own in your niche if you buy the necessary plugins and theme.

Alt Description

Also can be called “alt tags” and “alt text,” alt description is the written copy that appears in place of an image on a webpage if the image fails to load on a user’s screen. This text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.

Anchor

When talking about HTML, an anchor or hyperlink anchor is an area within hypertext that contains the source or destination of a link that links to a different address or other information. In HTML, an anchor will begin with <a> and end with </a>, as shown in the breakdown of an HTML tag.

Backlink

Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. The more you have from high DA sites the more you are considered as being a source of valuable and trust worthy content.

Blackhat

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.

Blogosphere

The blogosphere refers to the global community of individuals who write and maintain personal blogs on the internet.

Category

Categories are meant for broad grouping of your posts. Think of these as general topics or the table of contents for your site. Categories are there to help identify what your blog is really about. It is to assist readers finding the right type of content on your site. Categories are hierarchical, so you can sub-categories.

CSS

CSS stands for Cascading Style Sheets. CSS describes how HTML elements are to be displayed. Think of HTML as the structure of a house and CSS is the decor.

CTA

Simply put this means ‘call to action’

Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Favicon

An icon associated with a particular website, typically displayed in the address bar of a browser accessing the site or next to the site name in a user’s list of bookmarks

Header

The <header> element is used to identify content that precedes the primary content of the web page and often contains website branding, navigation elements, search forms, and similar content that is duplicated across all or most pages of a website.

Hexadecimal Value

Hexadecimal is a shortcut for representing binary. Binary is simply computer code. The only time we will likely use this is when we are using specific colours as many platforms will only have a set selection to choose from.

HTML

HyperText Markup Language (HTML) is a markup language for creating a webpage. Webpages are usually viewed in a web browser. They can include writing, links, pictures, and even sound and video. HTML is used to mark and describe each of these kinds of content so the web browser can display them correctly.

Hummingbird Algorithm

This came into effect in 2013 it was a complete overhaul to the core algorithm and was based on the growing commitment to search intent.

Links

Links can be in-between your own pages or links to other pages, it’s so easy to add links as wordpress makes it easy as you can just click on the chain image after highlighting the text and add the website address to link to.

LSI

Latent Semantic Indexing is a system that search engines use to study and compare other words around content which are closely related and relevant terms.

Lurkers

A person who lurks, in particular a user of an internet chat room facebook group or chat room who does not participate.

Meme

An image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations.

Meta

Meta tags are snippets of text that describe a page’s content, the meta tags don’t appear on the page itself, but only in the page’s code. These are massively important as they tell search engine what your site is all about.

Niche

This is probably the most used term that bloggers use that people don’t really understand and suddenly a new blogger is born with parenting in mind. Parenting in terms of blogging is not a niche, drill down further and you will find a niche. If you want to become a passive income blogger then drill it down, parenting autistic children, parenting with twins or parenting with quads.

No Follow Links

nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that the hyperlink should not influence the ranking of the link’s target in the search engine’s index. However as Google keeps many things secret or we’d all be billionaires there is no concrete evidence that crawlers follow your rules and so will possibly have a quick nosy at what you are linking to.

Outreach

Blogger outreach, also known as blogger relations, is quite simply businesses working with bloggers to create genuine, authentic content to promote a product, brand or service.

Panda Algorithm

Panda was brought into effect in 2011 and purpose was to reward high quality sites and lessen the low quality or thin content sites. The types so websites that suffered were those with ‘content farms

PBN

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. A money website is the website you intend on ranking i.e. the one that actually makes money. This can also refer to a clients website. Avoid PBN’s at all costs as you are on the road to being penalised by search engines.

Permalink

A permalink is your address to a specific part of your site, it could be directing people to a specific blog post or page. This part is made easy in wordpress as it you set it right it’s literally you domain and post or page title.

Plugins

plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. Be careful what you add though as the more you have the slower your site can load which is a Google ranking feature.

Pigeon Algorithm

This Google algorithm was put into play summer 2014 focussing on local search results. This was to update the rankings of local listings in a search result.

RSS Feed

RSS is a type of web feed which allows users and applications to access updates to online content in a standardised, computer-readable format. These feeds can, for example, allow a user to keep track of many different websites in a single news aggregator.

SEO

SEO stands for Search Engine Optimisation, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This is massively important!

Sitemap

sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site

Slug

slug is the part of a URL which identifies a particular page on a website in an easy to read form. In other words, it’s the nice part of the URL, which explains the page’s content. It’s simply the extra part to your domain name that directs people to a specific page or post.

Theme

A WordPress theme changes the design of your website, often including its layout. Changing your theme changes how your site looks on the front-end with CSS.

Vlog

Instead of blogging many people choose to use videos rather than text, you can mix the two for ultimate income.

Widget

A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. Widgets may WordPress more user friendly to the non coders.